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About us

Dating for people who mean it.

Passion Match is a dating site for grown-ups who would rather have one good conversation than a hundred matches. Here's why we built it, and how it works.

Swiping got easy. Talking got rare.

Most dating apps make it free to say nothing. You match with dozens of people, send a “hey” and hear nothing back. After a while, nobody expects a message to mean much.

We went the other way. On Passion Match a message costs a little, so people think before they write. Fewer messages, better ones, and a real chance of a reply.

So we made every message count.

How it works, in short.

All the details in the FAQ
  1. 1

    Make your profile

    Photos, a few prompts and some this-or-thats. It takes a few minutes and costs nothing.

  2. 2

    Look around

    Browsing and liking are free, as much as you like.

  3. 3

    Write when you mean it

    Your first five messages are on us. After that, a text costs 40 coins and a photo 120.

  4. Match and say hello

    When a like is mutual, you both get 120 coins to start talking, once your email is verified.

What we stand for.

Four trade-offs we made on purpose.

  • Rather

    One good message

    than a hundred winks

    Messages cost a little, so the ones you get were written for you.

  • Rather

    Coins when you need them

    than a subscription that renews

    No subscriptions, nothing to cancel. Buy coins when you feel like writing.

  • Rather

    A blurred photo

    than your face all over the internet

    Your shareable link only ever shows a blurred photo. Members see the real you in the app.

  • Rather

    A kind no

    than silent ghosting

    “Thanks, but it's not for me” takes ten seconds. We ask everyone to take them.

The short version.

free messages to start
5
coins for a text message
40
subscriptions
0
countries
11

Where you'll find us

  • Norway
  • Sweden
  • Denmark
  • Finland
  • Iceland
  • Germany
  • Austria
  • Switzerland
  • Netherlands
  • United Kingdom
  • United States

Say something you mean.

Make your profile in a few minutes. Your first five messages are on us.