About us
Dating for people who mean it.
Passion Match is a dating site for grown-ups who would rather have one good conversation than a hundred matches. Here's why we built it, and how it works.
Swiping got easy. Talking got rare.
Most dating apps make it free to say nothing. You match with dozens of people, send a “hey” and hear nothing back. After a while, nobody expects a message to mean much.
We went the other way. On Passion Match a message costs a little, so people think before they write. Fewer messages, better ones, and a real chance of a reply.
So we made every message count.
How it works, in short.
All the details in the FAQ- 1
Make your profile
Photos, a few prompts and some this-or-thats. It takes a few minutes and costs nothing.
- 2
Look around
Browsing and liking are free, as much as you like.
- 3
Write when you mean it
Your first five messages are on us. After that, a text costs 40 coins and a photo 120.
-
Match and say hello
When a like is mutual, you both get 120 coins to start talking, once your email is verified.
What we stand for.
Four trade-offs we made on purpose.
-
Rather
One good message
than
a hundred winksMessages cost a little, so the ones you get were written for you.
-
Rather
Coins when you need them
than
a subscription that renewsNo subscriptions, nothing to cancel. Buy coins when you feel like writing.
-
Rather
A blurred photo
than
your face all over the internetYour shareable link only ever shows a blurred photo. Members see the real you in the app.
-
Rather
A kind no
than
silent ghosting“Thanks, but it's not for me” takes ten seconds. We ask everyone to take them.
The short version.
- free messages to start
- 5
- coins for a text message
- 40
- subscriptions
- 0
- countries
- 11
Where you'll find us
- Norway
- Sweden
- Denmark
- Finland
- Iceland
- Germany
- Austria
- Switzerland
- Netherlands
- United Kingdom
- United States
Say something you mean.
Make your profile in a few minutes. Your first five messages are on us.

